Event

LA Loves

The Mayor’s Office of Strategic Partnerships asked one question of Angelenos this summer: “What do you love about LA?” We built a 15-by-10-foot tent with a back-wall mural and a four-part sticker survey, and took it to Kick It in the Park, the city’s 109 free World Cup watch parties at parks across LA, including Echo Park, Cheviot Hills, the Jackie Tatum Harvard Recreation Center, Westwood Recreation Center and Whitsett Fields.

3,914 sticker votes and 103 comments later, the city has the beginning of a new dataset for planning its own celebrations, with Super Bowl LXI and the LA28 Olympics coming. See the findings at laloves28.org. Thanks to Mayor Karen Bass’s team and Deputy Mayor Amanda Daflos for letting us take data off the screen and into the park.

Case studyLA LovesOne question for Angelenos at the city's World Cup watch parties: what do you love about LA? A tent, a mural and a four-part sticker survey across five parks and nineteen days.See case study

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